Income is used as a segmentation variable because it indicates a group's _____.
Correct Answer:
Verified
Q38: Geodemographics combines geographic and demographic information for
Q39: A company that produces laundry detergent offers
Q40: Which of the following types of segmentation
Q41: _ is the result of using both
Q42: A market may be more attractive than
Q44: Segmenting buyers by personal characteristics is known
Q45: _ do not show a strong primary
Q46: Explain how a company that produces shampoo
Q47: A market may be more attractive than
Q48: List and describe the four segmentation categories.
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