_____ is the result of using both qualitative and quantitative data.
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Q36: Firms may deliberately "untarget" _ customers.
Q37: The generation that accounts for 50% of
Q38: Geodemographics combines geographic and demographic information for
Q39: A company that produces laundry detergent offers
Q40: Which of the following types of segmentation
Q42: A market may be more attractive than
Q43: Income is used as a segmentation variable
Q44: Segmenting buyers by personal characteristics is known
Q45: _ do not show a strong primary
Q46: Explain how a company that produces shampoo
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