A business receiving a medium score with the GE approach should be divested immediately.

Question

Quizplus · Accepted Answer

The GE/McKinsey Matrix is a strategic tool used for portfolio analysis, and a medium score suggests that the business is in an average position regarding industry attractiveness and competitive strength. Immediate divestiture is not necessarily recommended; instead, further analysis and strategic decisions are needed to determine the best course of action.

A Business Receiving a Medium Score with the GE Approach