The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

Name: The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.
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The GE (General Electric) approach, also known as the GE/McKinsey Matrix, evaluates business units or product lines based on two dimensions: the attractiveness of the industry and the strength of the unit within that industry, categorizing them as high, medium, or low.

The GE Approach Evaluates the Strengths and the Attractiveness of Industries