Marketers utilize _____ when they create a message with the intention of people passing it along to others,often without the intent to pitch an actual product.
A) word of mouth
B) influencer panels
C) behavior panels
D) viral marketing
E) subversive marketing
Correct Answer:
Verified
Q4: Companies spend time "trolling" the Web to
Q5: Influencer marketing is implemented with the intent
Q6: A(n)_ is a special type of community
Q7: Some communities are organized by companies.
Q8: Customer empowerment influences the performance of a
Q10: A heavy user is defined as someone
Q11: _ is a catchall phrase for online
Q12: Word of mouth:
A)involves loyalty programs.
B)has a powerful
Q13: Providing tools to customers that enable them
Q14: A social network is another name for
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