Companies that engage in _____ choose causes that are important to the customer communities in which they operate.
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Q53: Cross-promotion marketing makes it difficult for a
Q54: Loyalty programs reward an organization for frequent
Q55: _ is reflected by consumers who use
Q56: The accelerator effect results in:
A)buyers being more
Q57: _ rewards a person for frequent purchases.
A)Longevity
B)Loyalty
Q59: Cross-promotion marketing encourages the spreader effect.
Q60: The longevity effect results in:
A)buyers being more
Q61: Customer satisfaction is a good predictor of
Q62: Marketers address postpurchase dissonance by providing their
Q63: Dissatisfied customers are likely to tell more
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