Loyalty programs reward an organization for frequent purchases and _____.
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Q49: Attitudinal loyalty refers to the degree to
Q50: Accelerator programs can be more effective if
Q51: _ refers to the degree to which
Q52: The spreader effect results in:
A)buyers being more
Q53: Cross-promotion marketing makes it difficult for a
Q55: _ is reflected by consumers who use
Q56: The accelerator effect results in:
A)buyers being more
Q57: _ rewards a person for frequent purchases.
A)Longevity
B)Loyalty
Q58: Companies that engage in _ choose causes
Q59: Cross-promotion marketing encourages the spreader effect.
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