A formal way to ensure customer requirements are factored into the product and service development process is:
A)consumer surveys.
B)quality function deployment.
C)focus groups.
D)the Delphi technique.
E)a sales/marketing matrix.

Question

Quizplus · Accepted Answer

Quality Function Deployment (QFD) is a structured approach used to translate customer requirements into specific plans to produce products that meet those requirements. It ensures that the voice of the customer is systematically integrated into every stage of product development.

A Formal Way to Ensure Customer Requirements Are Factored into the Product