In marketing, gray market refers to the:
A)process of dividing a larger market into smaller markets that share a common characteristic, such as age, gender, income level, or lifestyle.
B)trade of goods and services that are illegal in themselves and/or distributed through illegal channels.
C)commerce areas where, because of price differences across countries, consumers are able to cross international borders to legally purchase products at lower prices than in their home country.
D)commerce areas where vendors purposely deceive buyers by altering products and then sell them as branded products at a bargain cost.
E)secretive, unregulated (though often technically legal)trading in commodity futures.

Question

Quizplus · Accepted Answer

EC) Gray market refers to situations where products are sold through channels that are unauthorized by the original manufacturer but not necessarily illegal. This often happens across international borders where price differences can make it profitable to sell goods in a country different from where they were intended to be sold.E) The term is also used in finance to describe the trading of a commodity through channels that are unregulated by official bodies but not necessarily illegal. This can include trading in futures or other financial instruments in a way that is outside of the oversight of regulatory bodies.

In Marketing, Gray Market Refers to The