What is the validity/reliability/bias challenge to the electronic box television data collection technique, as described in the preceding question, when we know that sometimes the television is left on and no-one is watching it?
A) Predictive validity
B) Construct validity
C) Parallel forms reliability
D) Inter-coder reliability
E) Self-serving bias or Self-Presentation bias

Question

Quizplus · Accepted Answer

Construct validity is challenged because the technique assumes that if a television is on, someone is watching it. This assumption may not always hold true, thus affecting the accuracy of measuring actual viewership.

What Is the Validity/reliability/bias Challenge to the Electronic Box Television