A transnational industry is characterized by _____________.
A) low national responsiveness and low global integration
B) low national responsiveness and high global integration
C) high national responsiveness and low global integration
D) high national responsiveness and high global integration

Question

Quizplus · Accepted Answer

A transnational industry is characterized by high national responsiveness and high global integration. Such industries have operations in multiple countries and are able to adapt their products and strategies to meet the specific needs of each market while also maintaining a cohesive global brand or identity. This requires a high level of coordination and integration between the different units and a strong focus on innovation and localization. Examples of transnational industries include automotive, consumer electronics, and fast-moving consumer goods.

A Transnational Industry Is Characterized by _____________