Kentucky Fried Chicken (KFC)suffered a major chicken sales decrease in Hong Kong immediately after running the Chinese version of their successful worldwide advertising campaign "Finger lickin' good" that supposedly highlights the tastiness of their chicken.This is most likely an issue of:
A) Cultural differences and localization pressures
B) Government demands and factor costs
C) Localization pressures and economies of scale
D) Cultural differences and global competition

Question

Quizplus · Accepted Answer

Very similar to the Pepsi and Chevrolet's examples in the text book the Chinese translation came out as 'eat your fingers off',needless to say,most customers opted for the fries instead of the chicken!

Kentucky Fried Chicken (KFC)suffered a Major Chicken Sales Decrease in Hong