In content analysis, "validity" most clearly refers to:
A)the level of agreement between different coders.
B)whether the coding categories are meaningful indicators of what they are intended to measure.
C)the proportion of latent coding to manifest coding.
D)the extent to which theories, hypotheses, and operational definitions have to be modified to fit the data.

Question

Quizplus · Accepted Answer

Validity in content analysis refers to whether the coding categories accurately reflect the concept or variable they are intended to measure. This means the categories should be meaningful and appropriate indicators of the specific phenomena being analyzed.

In Content Analysis, "Validity" Most Clearly Refers To