In selecting a sample of articles from a daily newspaper for content analysis, suppose articles are taken from every 14th issue of the newspaper. Such a sample would contain a problem because of:
A)reliability.
B)periodicity.
C)missing data.
D)lack of pretesting.

Question

Quizplus · Accepted Answer

This sampling method introduces a problem of periodicity, where the selection interval (every 14th issue) might coincide with a specific cycle in the content, such as weekly features, leading to a biased sample that doesn't represent the overall content accurately.

In Selecting a Sample of Articles from a Daily Newspaper