A cost/benefit analysis is an appraisal of the costs, benefits, and risks associated with marketing decisions.

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A cost/benefit analysis involves evaluating the potential costs, benefits, and risks of various marketing decisions in order to determine the best course of action. This analysis is a critical part of the decision-making process and is essential for ensuring that companies invest their resources in the most effective and efficient manner possible.

A Cost/benefit Analysis Is an Appraisal of the Costs, Benefits