The essential role of ________ in implementing change is to formulate an integrating vision and general strategy, build a coalition of supporters who endorse the strategy, then guide and coordinate the process by which the strategy will be implemented.
A) subordinates
B) top management
C) outsiders
D) lower-level management

Question

Quizplus · Accepted Answer

Top management plays a crucial role in implementing change by formulating an integrating vision and strategy, building a coalition of supporters, and guiding the process of strategy implementation.

The Essential Role of ________ in Implementing Change Is to Formulate