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Essentials of Marketing Research Study Set 8
Quiz 13: Big Data Basics: Describing Samples and Populations
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Question 21
Multiple Choice
The formula below is used to calculate the ____.
Question 22
Multiple Choice
Suppose the price of MP3 players in Denver range from $59 to $179. Then, the range of these prices is ____.
Question 23
Multiple Choice
Which of the following is not a measure of the central tendency of a set of scores?
Question 24
Multiple Choice
Suppose the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.
Question 25
Multiple Choice
Find the mean score of the following set of scores: 2, 5, 7, 4, 8.
Question 26
True/False
Three factors are required to specify sample size: (1) the variance of the population; (2) the population mean; and (3) the confidence level.
Question 27
Multiple Choice
In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied. The proportion of people in this study who said that they liked this product was about: