Question 1

Explain how systematic or nonsampling error occurs in experiments and discuss ways to minimize it.

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Question 2

List the four important elements in experimental design.

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Question 3

Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.

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Question 4

When subjects in the experimental group are administered the treatment in the afternoon while the subjects in the control group participate in the experiment in the morning, it is likely to result in ____________________ error.

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Question 5

When subjects in all experimental groups are exposed to identical conditions except for the differing experimental treatments, we say that ____________________ has been achieved.

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Question 6

When the experimenter's comments influence the subjects' behavior so that they give answers that they think the experimenter wants to hear rather than their true feelings, we say that ____________________ has occurred.

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Question 7

When Procter & Gamble test markets a new shampoo to consumers in Kansas City and St. Louis, the consumers are participating in a(n) ____________________ experiment.

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Question 8

A(n) ____________________ is an experimental deception that involves a false treatment.

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Question 9

A(n) ____________________ effect is a nuisance effect occurring when the initial measurement or test alerts or primes subjects in a way that affects their response to the experimental treatments.

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Question 10

A research organization conducts a taste test in its offices located in a shopping mall. These taste tests are best termed a(n) ____________________ experiment.

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Question 11

____________________ is intended to equally distribute the effects of extraneous variables to all conditions.

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Question 12

An experimental design element of procedure that unintentionally provides subjects with hints about the research hypothesis a called a(n) ____________________.

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Question 13

What are demand characteristics and why are they a concern for researchers? Discuss four ways of reducing demand characteristics.

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Question 14

When the psychological impact that goes along with belier that a treatment has been administered affects the dependent variable but, in reality, no treatment has been administered, the ____________________ effect has occurred.

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Question 15

Explain the advantages of a between-subjects experimental design over a within-subjects design.

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Quiz 9: Conducting Marketing Experiments