Question 1

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

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Question 2

Identify various internal and proprietary sources of secondary data.

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Question 3

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n) ____________________.

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Question 4

Discuss the additional challenges researchers face when using secondary data compiled outside the United States.

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Question 5

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

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Question 6

Using CRM systems to create one-to-one relationships with customers for specific promotions is an example of ____________________ marketing.

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Question 7

Data which are created outside of the organization are called ____________________ secondary data.

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Question 8

Secondary data owned and controlled by a specific organization are called ____________________ data.

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Question 9

Discuss the advantages and disadvantages of secondary data.

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Question 10

____________________ analysis is a form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

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Question 11

Provide examples of various external sources of secondary data and discuss how information, as a product, is distributed.

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Question 12

The mathematical result of describing the relationship between retail demand and supply for a specific geographic area for a specific product is known as the index of ____________________.

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Question 13

When an organization uses powerful computers to try to discover patterns of customer relationships for its products, this is known as ____________________.

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Question 14

Using secondary data to study relationships between two variables is an example of ____________________.

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Question 15

Diverse types of data offered by a single company are known as ____________________ data.

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Quiz 6: Secondary Data Research in a Digital Age