Question 1

Claire believes she is a moral person, but she also believes that it is acceptable to tell a lie in certain situations. Which term best reflects Claire's beliefs?

Accepted Answer

Relativism is the belief that moral principles are not absolute but are relative to the persons or groups holding them. Claire's belief that lying is acceptable in certain situations aligns with relativism, as it suggests that the morality of an action depends on the situation.

Question 2

Which term refers to the application of principles of conduct to business behavior as related to the exchange environment?

Accepted Answer

Marketing ethics refers to the application of principles of conduct to business behavior as related to the exchange environment. Moral relativism and moral idealism are broader ethical beliefs, while marketing idealism is not a commonly used term.

Question 3

A company that develops a unique methodology for investigating a specific business specialty area is called a(n) ____.

Accepted Answer

A company that develops a unique methodology for investigating a specific business specialty area is referred to as a standardized research service because it offers specialized research methods tailored to a particular field or industry.

Question 4

Commercial providers of marketing research services are called ____.

Accepted Answer

Commercial providers of marketing research services are commonly referred to as research suppliers. The other options (B, C, and D) are not commonly used terms in the industry.

Question 5

Pseudo-research is undertaken to support a specific claim in a legal action or to represent some advocacy group.

Accepted Answer

This is advocacy research.

Question 6

One key question that can be used to determine whether a research participant is being treated ethically as a result of an experimental procedure is "Can the research subject be easily returned to his or her initial state?"

Accepted Answer

This question is important because it ensures that the participant's well-being is not compromised and that they can be returned to their original physical or psychological state after the experiment is completed. It also ensures that any potential harm inflicted during the experiment is minimized and justified by the potential benefits of the research.

Question 7

Do-not-call legislation does NOT restrict ____.

Accepted Answer

The answer of Do-not-call legislation does NOT restrict ____.
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Question 8

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

Accepted Answer

An outside research supplier may be more objective since they are not biased by being part of the company culture and may be more impartial in their analysis.

Question 9

Caleb's job at a marketing research firm is to provide technical assistance with questionnaire design. Which title best describes Caleb's job?

Accepted Answer

Caleb's job involves providing technical assistance with questionnaire design, which indicates a support role rather than a leadership role (director of marketing research). He is not responsible for conducting research or analyzing data (research generalist) or predicting future trends (forecast analyst). Therefore, the best choice is B, research assistant.

Question 10

Marketing research directors typically ____.

Accepted Answer

Marketing research directors are responsible for managing teams and budgets, overseeing research projects, and presenting findings to senior executives. This often involves spending more time in meetings and managing than actually conducting research themselves.

Question 11

The purpose of a push poll is to push consumers into a pre-determined response.

Accepted Answer

A push poll is a type of survey that is designed to influence or manipulate the opinions of those being surveyed, rather than to gather accurate and unbiased information. The questions are often misleading or loaded, and the goal is to push respondents into a particular response or point of view.

Question 12

Rob provides leadership in research efforts and integrates all staff-level research activities in the firm in which he is employed. Rob's job title is most likely a ____.

Accepted Answer

Rob's role as a leader in research efforts and integration of all staff-level research activities suggests a higher level of responsibility and management than a research analyst or associate. Manager of decision support systems may not necessarily involve research activities, while director of marketing research specifically aligns with Rob's job duties. Therefore, D is the best choice.

Question 13

An Institutional Review Board (IRB) is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.

Accepted Answer

IRB's review a proposed research design to try to make sure that no harm can come to any research participant.

Question 14

A research project that is rushed ____.

Accepted Answer

Rushing a research project likely means cutting corners and sacrificing the thoroughness and accuracy of the research.

Question 15

When an individual understands what the researcher wants him or her to do and agrees to the research study, the individual has given ____.

Accepted Answer

Informed consent is when an individual is fully informed about the research study, risks, benefits, and voluntarily agrees to participate. A privacy wavier and confidentiality waiver refer to documents where an individual agrees to release certain information about themselves. Implicit consent is when an individual's behavior implies consent rather than explicit verbal or written agreement.

Question 16

When J.D. Power and Associates sell the results of its research studies on new-car satisfaction to multiple automobile producers, J.D. Power is acting as a ____.

Accepted Answer

J.D. Power and Associates are providing a syndicated service where they sell the results of their research studies to multiple automobile producers. A syndicated service is a standardized research report sold to multiple clients.

Question 17

All of the following are advantages of in-house research EXCEPT ____.

Accepted Answer

In-house research is generally considered to have advantages such as quick turnaround, better internal collaboration, and cheaper costs due to the lack of outsourcing. However, one potential disadvantage is the lack of objectivity, as the researchers may be biased towards their own company or vested interests. Therefore, option C is the correct answer, as it does not represent an advantage of in-house research.

Question 18

When AT&T hires a research agency to conduct research tailored to its unique needs, AT&T is being provided with ____.

Accepted Answer

Custom research is research specifically tailored to meet the needs of a particular client, such as AT&T. This type of research is designed to address specific research questions and objectives, and may involve a variety of research methods and approaches. Syndicated research, in contrast, is research that is conducted by research agencies and sold to multiple clients, with findings that are typically not tailored to the specific needs of any one client. Limited research and commercial research are not common terms in the research industry.

Question 19

Confidentiality means that researchers will not share any individual's information with others.

Accepted Answer

Confidentiality is essential in research to protect participants' privacy and ensure that their information is secure. Researchers are obligated to maintain confidentiality and not share participant information with anyone else without their explicit consent.

Question 20

Which term reflects the degree to which one bases one's morality on moral standards?

Accepted Answer

The answer of Which term reflects the degree to which...

Quiz 4: The Human Side of Marketing Research: Organizational and Ethical Issues