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AT&T Has Discovered an 80 Percent Recognition of Its Logo

Question 58

Multiple Choice
AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at least $75 per month on long-distance and wireless services.Which type of research was likely used to find this information?

AT&T has discovered an 80 percent recognition of its logo with consumers who typically spend at least $75 per month on long-distance and wireless services.Which type of research was likely used to find this information?


A) distribution research
B) promotion research
C) pricing research
D) product research

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