A marketing manager decides not to engage in research because a decision must be made before the results of the study can be analyzed.Which factor is the determinant of the need for marketing research in this case?

Question

Quizplus · Accepted Answer

Time constraints are the determining factor in this case, as the decision must be made before the results of the study can be analyzed, indicating that there isn't enough time to conduct and analyze research before making the decision.

A Marketing Manager Decides Not to Engage in Research Because