A producer of trail mix conducts research in China to determine which flavors consumers are likely to find appealing.Which type of research is being performed?

Question

Quizplus · Accepted Answer

Product research focuses on determining consumer preferences and identifying market trends related to the product being produced. In this case, the research is aimed at finding out which flavors would be appealing to consumers, which falls under the category of product research. The other options mentioned (pricing, promotion, and distribution research) are not relevant to the product itself, but rather focus on other aspects of marketing.

A Producer of Trail Mix Conducts Research in China to Determine