An organization is attempting to decide whether to add home delivery to its customer service options.Which type of research would be most effective?

Question

Quizplus · Accepted Answer

The organization is considering adding home delivery as a new service option, which falls under distribution channels. Therefore, conducting research on the feasibility, cost-effectiveness, and potential impact of introducing home delivery would be most effective in making an informed decision. Promotion research is focused on advertising and communication strategies, pricing research on determining the right price point, and product research on developing or improving existing products.

An Organization Is Attempting to Decide Whether to Add Home