Which type of research attempts to verify a theory or to learn more about a marketing concept,but is not intended to solve a particular marketing problem?

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Basic research is conducted to expand knowledge and to verify theory, without any specific application in mind. Performance-monitoring research seeks to measure the effectiveness of a marketing plan or strategy. Total quality management is a management approach focused on quality and process improvement. The scientific method is a systematic approach to scientific inquiry.

Which Type of Research Attempts to Verify a Theory or to Learn