A firm focusing more on how to provide value to customers than on the physical product or production process is embracing a(n)____ orientation.

Question

Quizplus · Accepted Answer

Marketing orientation is a business approach that prioritizes understanding and meeting the needs and wants of customers, rather than focusing solely on the end product or production process. This involves researching and analyzing customer preferences and using that information to design and market products and services that provide value to customers.

A Firm Focusing More on How to Provide Value to Customers