Which type of marketing research is conducted to address a specific marketing decision for a specific firm or organization?

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Applied marketing research is specifically conducted to address a particular marketing decision for a particular company or organization. This type of research is focused, practical, and aimed at solving a specific marketing problem. Basic research, on the other hand, is general and explores marketing concepts and theories, while qualitative and quantitative research methods relate to the process of data collection and analysis.

Which Type of Marketing Research Is Conducted to Address a Specific