The determination of the need for marketing research centers on time constraints,the availability of data,the nature of the decision to be made,and the value of the research information in relation to costs.

Question

Quizplus · Accepted Answer

The statement correctly describes the factors that should be considered when determining the need for marketing research. Time constraints, data availability, decision complexity, and cost-benefit analysis are all important considerations in deciding if research is necessary.

The Determination of the Need for Marketing Research Centers on Time