Which aspect of the marketing mix is represented by the value that a consumer places on a good when the consumer purchases that good?

Question

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The value that a consumer places on a good when purchasing is represented by the price aspect of the marketing mix. This is determined by the perceived benefits and perceived costs of the product to the consumer. The price also plays a role in shaping consumer perceptions of the product, with higher prices often associated with higher quality or exclusivity.

Which Aspect of the Marketing Mix Is Represented by the Value