The Target department store records the sales activities of its retail outlets in order to detect any changes in dollar sales.Which type of research is being used?

Question

Quizplus · Accepted Answer

The given scenario describes performance-monitoring research, which involves tracking and analyzing the performance of a business. In this case, Target is monitoring their sales activities in order to detect any changes in dollar sales, which is a key performance indicator for the company. Therefore, option D is the correct answer. Option A is not relevant to the scenario, as relationship marketing research is focused on understanding customer behavior and preferences. Option B is also not relevant, as total quality management research is focused on improving quality and reducing waste in a business process. Option C, basic accounting research, may involve studying financial records to gain insights, but it is not well-suited to the given scenario.

The Target Department Store Records the Sales Activities of Its