Which of the following marketing programs is used by the niche penetration strategy to increase the customers' ability to buy?
A) moving relatively quickly to expand offerings to appeal to multiple segments
B) offering free trial or extended warranty policies to reduce target customers' perceived risk
C) attempting to maintain margins at level consistent with value of product to early adopters
D) starting with high price but bringing out lower-priced versions in anticipation of competitive entries
Correct Answer:
Verified
Q7: Economists have noted how the value of
Q8: What is true of the introductory stage
Q9: Pioneering firms often have distribution advantages over
Q10: These items may be moderately new to
Q11: To establish a foothold in a future
Q13: _ is designed to obtain as much
Q14: Identify an advantage of follower strategies.
A)influencing consumer
Q15: The pioneer's brand can become the standard
Q16: New-to-the-world products can be defined as:
A)true innovations
Q17: Improving or revising existing products,additions to existing
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents