'New' products are not all equally new.Booz Allen Hamilton suggests there are actually ______ categories of new products.

Question

Quizplus · Accepted Answer

Booz Allen Hamilton, a management consulting firm, has identified six categories of new products, which include new-to-the-world products, new product lines, additions to existing product lines, improvements or revisions of existing products, repositionings, and cost reductions.

'New' Products Are Not All Equally New