The four components of the marketing mix-pricing, distribution (also known as place), promotion and product-are the key tactical components of a manager's strategic plan to develop a product's sustainable competitive advantage.
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Quizplus · Accepted Answer

The marketing mix, often referred to as the 4 Ps (Product, Price, Place, Promotion), is a foundational concept in marketing that helps managers strategically position a product in the market to achieve a competitive advantage.

The Four Components of the Marketing Mix-Pricing, Distribution (Also Known