The first step in the positioning process is to identify a relevant set of competitive products.

Name: The first step in the positioning process is to identify a relevant set of competitive products.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Identifying a relevant set of competitive products is essential in the positioning process as it helps a company understand the market landscape, including direct and indirect competitors, which is crucial for developing a unique value proposition and differentiating the product in the market.

The First Step in the Positioning Process Is to Identify