Michael Porter's generic business strategies are based on two broad needs (attributes) and on the size of the market segment.The two broad attributes are:
A)cost and differentiation
B)cost and positioning
C)positioning and product style
D)segmentation and targeting

Question

Quizplus · Accepted Answer

Michael Porter's generic business strategies are based on achieving competitive advantage through either cost leadership (low cost) or differentiation. These strategies are applied across broad or narrow market segments.

Michael Porter's Generic Business Strategies Are Based on Two Broad