Which of the following examples best illustrates perceptual positioning?
A)Kellogg's breakfast cereal in new chocolate and honey flavours
B)Volvo's latest SUV featuring 225 horsepower and a fuel efficiency of 7.65 kilometres per litre
C)L'Oreal's new range of water resistant lipstick in fruit flavours
D)Colgate's toothpaste with enhanced freshness of breath and sparkly teeth

Question

Quizplus · Accepted Answer

Perceptual positioning refers to how a product is perceived in the minds of consumers relative to competing products. Colgate's toothpaste emphasizing enhanced freshness of breath and sparkly teeth directly addresses consumer perceptions and desires regarding oral hygiene, positioning it in a way that highlights its benefits in a relatable and desirable manner.

Which of the Following Examples Best Illustrates Perceptual Positioning