The design,collection,analysis and reporting of research intended to gather data pertinent to a particular marketing challenge or situation is referred to as:

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Marketing research involves the systematic and objective gathering, analysis, and reporting of data relevant to a specific marketing problem or situation. Data mining refers to the process of extracting valuable information from large data sets. Marketing databases are collections of data about customers and potential customers that are used for marketing purposes. Project research is not a commonly used term in the field of marketing research.

The Design,collection,analysis and Reporting of Research Intended to Gather Data