Without valid market intelligence or market knowledge to gather meaningful data that is relevant,reliable,valid and timely,market forecasting is just based on guess work.

Question

Quizplus · Accepted Answer

There are four commonly used market knowledge systems on which companies rely to keep pace with daily developments: internal records regarding marketing performance in terms of sales and the effectiveness and efficiency of marketing programs; marketing databases; competitive intelligence systems; and systems to organise client contact.

Without Valid Market Intelligence or Market Knowledge to Gather Meaningful