Several analysts propose that as a result of the internet, pursuing a strategy focused on quality differentiation will become the most viable option for companies seeking competitive advantage.
On the contrary, the internet is widely believed to force more and more companies into low-cost strategies, as consumers now have the means of quickly comparing prices between firms.

Question

Quizplus · Accepted Answer

The internet does not exclusively push companies towards low-cost strategies; it also enables firms to pursue differentiation strategies by providing platforms for unique value propositions, targeted marketing, and enhanced customer engagement. The internet facilitates access to information, allowing companies to differentiate themselves through quality, innovation, and customer service, not just price.

Several Analysts Propose That as a Result of the Internet