In general, enlightened market behaviour is assumed to be the dominant form of market behaviour.
This reflects the orientation of businesses to achieve a position of superior performance and to generate competitive advantage over other businesses.

Question

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Enlightened market behaviour is a form of market behaviour that is characterized by a focus on long-term profitability and sustainability. It is based on the idea that businesses should not only focus on maximizing short-term profits, but also on building strong relationships with customers, suppliers, and other stakeholders. This type of behaviour is often seen as the dominant form of market behaviour because it is believed to lead to superior performance and competitive advantage over other businesses.

In General, Enlightened Market Behaviour Is Assumed to Be the Dominant