The marketing concept was originally developed by:
A) Motorola
B) Philip Kotler
C) The American Marketing Association
D) General Electric
Correct Answer:
Verified
Q8: Product-oriented firms:
A)are primarily concerned with the marketing
Q9: Why are early entrants into newly emerging
Q10: Marketers have identified 4Cs critical to a
Q11: Which of the following is considered an
Q12: What question needs to be specifically addressed
Q14: Changes in the environment that are rapidly
Q15: Identify the incorrect statement concerning services.
A)Services are
Q16: E-tailers such as Amazon and iTunes are
Q17: Which level of strategy provides direction on
Q18: A distinct subset of people with similar
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