The Home Depot runs a television campaign that demonstrates its support of Olympic athletes in order to enhance the firm's image.This is ____ advertising.

Question

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Institutional advertising seeks to enhance a company's image or reputation rather than promote a specific product or service. The fact that the Home Depot campaign is focused on demonstrating support for Olympic athletes suggests that it is aimed at building the company's brand or image, making it an example of institutional advertising.

The Home Depot Runs a Television Campaign That Demonstrates Its