The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the

Question

Quizplus · Accepted Answer

The selection of promotion mix should be based on objective factors such as organizational resources, nature of the target market, characteristics of the product, and feasibility of various promotion methods. Personal preferences of the marketers should not be the determining factor in selecting a promotion mix.

The President of Your Small Company Wants to Better Understand