Lisa goes to a car dealership to purchase a new Honda Accord.She is not willing to pay the listed sticker price for the car, and she instead works with the salesperson and manager until a mutually satisfactory price is agreed upon.This is an example of ____ pricing.
A) Differential
B) Comprised
C) Negotiated
D) Reference
E) Secondary

Question

Quizplus · Accepted Answer

This is an example of negotiated pricing because Lisa and the salesperson/manager came to a mutual agreement on the price, rather than the price being set by a reference point or based on different pricing for different customers (differential pricing). Comprised pricing and secondary pricing are not commonly used terms in the pricing literature.

Lisa Goes to a Car Dealership to Purchase a New