Price leaders
A) are sold at the highest possible price.
B) maximise profits.
C) lead to increased revenue or lower costs when prices are increased or decreased.
D) are sometimes sold at less than cost in hopes that sales of other products will increase.
E) lead the industry in sales.

Question

Quizplus · Accepted Answer

Price leaders are sometimes sold at less than cost to attract customers in the hope that they will purchase other, more profitable products.

Price Leaders