The strategy of setting prices at uneven amounts that are slightly below an even or whole number of euros is called
A) penetration pricing.
B) price skimming.
C) sample pricing.
D) introductory pricing.
E) odd-number pricing.

Question

Quizplus · Accepted Answer

This strategy is called odd-number pricing, where the price is set slightly below a round number to make it appear more affordable and attractive to customers. This is a common pricing strategy used in retail and can increase customer demand and perceived value.

The Strategy of Setting Prices at Uneven Amounts That Are