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Marketing Is the Management Process

Question 14

Multiple Choice

Marketing is the management process:


A) of promoting products through personal selling and advertising to develop and maintain favourable relationships with customers and stakeholders.
B) responsible for identifying, anticipating and satisfying customer requirements profitably.
C) for delivering a standard of living to a society.
D) of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives.
E) focusing on customers' needs.

Correct Answer:

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