The marketing concept is a management philosophy that affects:
A) only marketing activities.
B) all efforts of the organisation.
C) mainly the efforts of sales personnel.
D) mainly customer relations.
E) only business organisations.
Correct Answer:
Verified
Q5: The focal point of all marketing activities
Q12: A market orientation is an organisation-wide effort
Q14: Marketing is the management process:
A) of promoting
Q17: The definition of marketing implies that _
Q26: Which of the following scenarios involves the
Q31: _ is provision or transfer of goods,
Q41: Marketers often speak of the "controllable" variables
Q43: Which of the following statements about marketing
Q45: The marketing concept is best defined as:
A)a
Q54: The forces of the marketing environment include
A)political,legal
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