Marketing management is defined as a process of:

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Marketing management involves four main functions - planning, organising, implementing, and controlling marketing activities. These functions are interrelated and must be performed in a coordinated manner to achieve the organization's marketing objectives. Planning involves setting goals and objectives, identifying target markets, and formulating strategies and tactics to reach them. Organising involves determining the marketing tasks that need to be performed, assigning responsibility for each task, and establishing procedures for coordinating these activities. Implementing involves executing the marketing plan by carrying out the tasks that have been assigned. Controlling involves measuring, evaluating, and adjusting the marketing activities to ensure that they are achieving their objectives.

Marketing Management Is Defined as a Process Of