_____ of marketing plans hinges on coordination of marketing activities, motivation of marketing personnel, and effective communication within the marketing unit.

Question

Quizplus · Accepted Answer

Implementation of marketing plans requires coordination of marketing activities, motivation of marketing personnel, and effective communication within the marketing unit. While planning and organizing are important steps in the process, they do not specifically address the need for coordination, motivation, and communication. Marketing control and strategic planning are broader concepts that encompass multiple steps in the marketing process.

_____ of Marketing Plans Hinges on Coordination of Marketing Activities